We have opportunities at mid level and senior level. These opportunities are perfect for experienced professionals who appreciate flexibility in schedule and work location as well as opportunity to earn rewards for delighting customers.

Role:

-Support content strategy projects by providing content insights based on: 1) Conducting content audits and analyses, including competitive content analyses, search engine optimization analyses, and gap analyses. 2) Assembling and analyzing data from voice of customer (surveys, interviews, support inquiries, remote usability testing, etc.). 3) Assembling and analyzing data from competitive research and industry trends. 4) Assembling and analyzing product and marketing data from client-specific sources such as CRMs.

-Provide data-informed perspective on defining customer / user / audience needs, journeys, and segments.

-Coordinate ongoing content evaluation and testing (including user testing) to inform content governance, experimentation, reporting, and optimization for clients.

-Support our independent research such as What Makes Content Operations Successful? by assembling data and conducting exploratory analysis looking for correlations and new insights.

-Support our benchmarking and trends research using our ContentWRX product data.

-Collaborate with our associates and project managers to make customers successful with our ContentWRX product.

-Occasionally assist with analyzing the performance of Content Science content across our digital presence.

-Work at a fast pace while maintaining quality of thinking and analysis execution.

-You’re self-managing and self-motivated, comfortable working off of OKRs (objectives and key results)

-You have prior experience as a data analyst or a content analyst with a focus in marketing, voice of customer, growth, support or a related area

-You have familiarity with content inventory and auditing tools

-You have deep experience and / or certifications with Google Analytics and Adobe Analytics

-You have experience with a range of channel (e.g. email, social media) analytics and a range of marketing analytics and reporting tools (e.g. Siteimprove)

-You have familiarity with SEO tools

-You are familiar with gen AI tools and identifying appropriate use cases

-You have experience with implementing tags and using a tag manager

-You are familiar with voice of customer data and tools

-You possess familiarity with qualitative customer data, such as interviews or usability tests

-You are familiar with remote user experience testing data and tools

-You have experience with A/B and multivariate content testing

-You have excellent skills in writing summaries of insights for reports, email updates, and slide presentations

-You have experience with visualizing data in reports, dashboards, and presentations and using relevant tools to do so

-You have solid speaking skills to give clients brief updates, answer client questions about findings, and support client project presentations in partnership with other members of the Content Science team

-Experience using Siteimprove for content marketing performance is a big plus

-Experience using SQL to create data queries is a big plus

-Experience using Google Data Studio is a big plus

-Experience with ContentWRX is a big plus

-Certifications in analytics, SEO, or voice of customer tools is a big plus

-Training or certification in data visualization and use of tools such as Miro is a big plus