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Job Title: Specialist, Marketing and Membership
Job Number:
Organization: Association of Public Health Laboratories
Posted: 2/6/2024
Type: Full-Time
Classification: Laboratory
Industry: Non Profit / NGO
Number of Openings: 1
Location: Bethesda,  MD    USA
Compensation: $65,000 - $69,000
Position Description: The Specialist, Marketing and Membership will support membership, marketing and communications initiatives at the Association of Public Health Laboratories (APHL), the organization representing state, local and territorial laboratories in the United States that are charged with protecting the public’s health.

The specialist will develop, coordinate and track marketing initiatives and campaigns to increase engagement and ROI. This position also supports an active membership program, providing excellent customer service and supporting member recruitment, engagement and retention.

RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

Marketing:

Develop, implement and track marketing activities such as email, social media and events. Produce and execute email campaigns in Higher Logic/RealMagnet including building emails from templates and HTML, copywriting, QA and scheduling. Review and test email promotions, ensure regulatory compliance and best practice, troubleshoot and provide custom delivery solutions as needed. Review email and social media metrics, produce reports on performance, review statistics and identify improvements. Manage consistency of email lists between MC Trade and Higher Logic/RealMagnet. Identify, assess and manage digital marketing initiatives. Use tools such as Google Analytics to track engagement and provide reports on customer data. Support efforts to optimize email creation and template structure based on best practice. Support APHL exhibits strategy, coordinate exhibit needs with internal partners, work with Office Services and/or fulfillment vendor to schedule and ship materials to conferences and other meetings.

Membership:

Serve as primary backup for membership inquiries and information requests. Assist in managing the APHL member database and updating member records. Enhance list management. Review and improve membership application and other membership materials to increase awareness and engagement. Create and disseminate membership certificates. Provide support to key membership programs and events such as the APHL Awards Program and Corporate Leadership Council. Work with Awards Vetting Committee, review nominations, review application information. Support planning and execution of CLC meeting.

Qualifications: Employment Standards- Education and Experience:

BA/BS degree plus 2-5 years of coordinating and implementing marketing and/or membership activities in a deadline-driven atmosphere. Experience with or knowledge of email regulations, best practices and compliance. Experience working within an association or nonprofit membership organization is preferred. Familiarity with Google Analytics, HTML/CSS, A/B Testing and CMS platforms. Knowledge of Adobe InDesign, Photoshop and all MS Office applications a plus but not required.

Knowledge, Skills, and Abilities Knowledge:

The successful candidate will have:

BA/BS degree plus 2-5 years of coordinating and implementing marketing and/or membership activities in a deadline-driven atmosphere. Experience with or knowledge of email regulations, best practices and compliance. Experience working within an association or nonprofit membership organization is preferred. Familiarity with Google Analytics, HTML/CSS, A/B Testing and CMS platforms. Knowledge of Adobe InDesign, Photoshop and all MS Office applications a plus but not required.

Skills:

Strong customer/member service orientation with excellent interpersonal skills. Creative and analytical thinker with the ability to solve problems. Exceptional written, proofreading and verbal communication skills with strong attention to detail. Self-directed and highly organized.

Abilities:

Collaborate with others and work effectively in a team environment. Multitask and shift priorities. Work professionally with people from a wide variety of cultural and socio-economic backgrounds. Maintain a sense of humor in an active work environment.

Organization Description: The Association of Public Health Laboratories (APHL) works to strengthen laboratory systems serving the public’s health in the US and globally. APHL member laboratories—state and local governmental laboratories in the US protecting the public’s health—monitor and detect infectious and foodborne diseases; environmental contaminants; biological, chemical and radiological agents; genetic disorders in newborns; and other diverse health threats.

Closing Date: 5/6/2024
Desired Starting Date:
Contact Name: Hiring Office,  Specialist, Marketing and Membership
Contact Location: 7700 Wisconsin Ave
Suite 1000
Bethesda   MD  20814
Contact Location: 7700 Wisconsin Ave
  Suite 1000
  Bethesda   MD  20814
 
Contact Phone:  
Contact Fax:
Contact Email: info@aphl.org
Web Address: https://www.aphl.org
How to Apply: https://careers- aphl.icims.com/jobs/1489/specialist%2c- marketing-and-membership/job

Additional Information: https://www.aphl.org/APHLCareers/Pages/default. aspx

Web Site Delete Date: 3/4/2024